About

I'm Rachel! I grew up in the small river town of Prescott, WI, where community and open space shaped who I am now. Later, I moved to Winona, MN to earn my degree in Mass Communication: Public Relations at WSU. Recently, I relocated to Rochester, MN and I work as a server at The Tap House West End,  and of course, I also run this, Digital Darling HQ. I have always had a knack for social media, ever since middle school, I have loved creating content, building connections, and figuring out what grabs people’s attention. I won't ever forget being in 8th grade and getting my 1,000th follower... that's my why. This passion has led me to roles that combine creativity, strategy, and communication, from social media management to running my own side projects. Outside of work, I am a MAJOR foodie, spending time outdoors with my pup dog, Kona, and diving into creative outlets that keep life interesting. My current favorite restaurant is Heirloom Seasonal Bistro, located in Winona. I love to do social media for a variety of different types of businesses, but I specialize in doing restaurant work.